Website is the first impression and it is common knowledge that a brand has only one website. However, many multinational firms in multiple countries have multiple websites to target distinct audiences at different locations. Watching them grow, small businesses also tend to make multiple websites under this misunderstanding it will increase ROI. In the lie of this misjudgment, they lose the real sight of their goal and end up on a wrong turn.
The idea of multiple websites is inevitable for organizations working on various operations. The company will need to build a website for selling skin care products and a different website for eatables. Ozeefy is among the best website development firms in Pakistan and our developers fully understand which brand gets a single website or more.
This blog post will talk about the distinct approaches that different companies take and how they need to assess beforehand to avoid blunders. Furthermore, we will talk about things to consider to find the best website development company in Pakistan that knows the drill of website design approaches and the best course of action for your brand.
Why Would a Business Need More Than One Website?
Initially, be very clear about why you require multiple websites. Is it unavoidable or can you survive with a single website? If you can deal with a single website, then stick to it as more ecommerce websites will require more investment. But if more websites are inevitable for your operations, then discuss with our lead front end web developer to confirm if the requirement is real.
Now, let’s discuss under which circumstances you may require several domains. You will require several domains if:
1- Each product type is different from the rest.
2- If each level of your product type caters to a different class of society or audience.
3- Every platform requires a different tone and SEO optimization to succeed.
4- The type of your website niche: E-commerce, Entertainment, Blog, Business, Consultancy, a web portal, or a non-profit organization web portal.
The sky’s the limit, if you are dealing with two different genres, do not think twice before planning for multiple websites. No two absolutely different niches can be presented on one website, if you compel this funny idea, then you will fail downright.
The Multiple Websites Approach
Now, let’s consider the advantages and drawbacks of having multiple websites for your business:
Benefits of Multiple Websites
1- Targeted Audience: You can create separate web development services tailored to specific customer segments, ensuring that your content and products resonate with each group.
2- Improved SEO: By focusing on specific keywords and niches for each website, you have a better chance of ranking higher in search engine results.
3- Diverse Branding: Multiple websites or portfolio websites allow you to build unique brand identities for different market segments, enhancing your ability to connect with various audiences.
4- A/B Testing: You can experiment with different website designs, content, and marketing strategies across your multiple domains to discover what works best for each target audience.
Drawbacks of Multiple Websites
1- Increased Workload: Managing multiple websites is time-consuming and requires a dedicated effort to keep each one updated and optimized.
2- Higher Costs: Maintaining multiple domains means additional expenses for domain registration, hosting, and ongoing maintenance to keep assessing website speed tests.
3- Brand Dilution: If not managed carefully, multiple websites can lead to brand dilution and confusion among your audience.
4- SEO Complexity: Managing multiple domains requires a more intricate SEO strategy, and there’s a risk of overextending your resources.
Ozeefy’s Experience in Managing Multiple Websites for a Single Client
Ozeefy’s client Ndure is one such client that deals in two websites: Ndure and Calza. One vendor, two websites, why? Calza provides less costly footwear for a less privileged lot of society, while Ndure caters to the elite class offering a wider range of variety to grab the attention of the rich. Our web development services for each website were different with unique content and on-page SEO.
We thoroughly enjoyed experimenting with each niche to achieve the best website design for each domain. Our front-end developers optimized according to the location and priorities of the target audience. The back end website developers optimized expertly to carefully check website traffic and if not satisfied, they would change their ways.
In the digital age, your online presence is a critical component of your business strategy. The decision to have multiple websites or stick with one should be based on a careful analysis of your business goals, target audience, and available resources. There’s no one-size-fits-all answer.
Some businesses thrive with a single, well-optimized website, while others benefit from the flexibility and targeting options that multiple websites provide. It’s all about finding the right balance and the best Web development company that aligns with your brand’s vision and your customers’ needs.
So, should a business have multiple websites? The choice is yours. Choose wisely, or let the best website development company like Ozeefy assist you in reaching the right answer. Your online presence is the most powerful tool in achieving your business objectives. So, do you have multiple websites or one?