From Flat shoes to heels, clutches & bags, Paradox has every type of shoe style and accessories for women. The quality and style, along with the comfort, everything is simply flawless. Founded in 1981, Paradox London began its operations in Pakistan in 2021, which was challenging but exciting.
The initial response was dull, the brand needed to devise a plan to attract customers. They had amazing policies but were lacking in a strategic marketing plan. The website was designed well but the SEO optimization and speed were lacking severely. The graphics were also bland so several changes in marketing planning and web design were required to enhance their sales.
Reviving ROI: The Brand's Transformation Story from Struggle to Success
After struggling for a few months, the brand started working with us in November 2022. Their return on investment (ROI) was very low and they were having trouble figuring out the problems in their strategies. Their budget for ads was normal but the sales were drastically low. Although their return policy is quite appealing; with 3 months return time, even this policy couldn't attract. The people were also reluctant because the prices were also high. So, things needed to be played differently to assure customers about the amazing quality of the products.
After website improvements, attention turned to SEO enhancements, driving more visitors and sales. Addressing weak social media presence, the creative team uplifted graphics and content. The marketing team played a pivotal role, identifying previous shortcomings and implementing awareness campaigns. Initial focus on social media, YouTube, and Google ads bolstered website visits. Later, conversion-focused strategies led to an astounding 10-fold increase in sales compared to previous ROI. This remarkable success was achieved through the collective expertise and efficiency of our dedicated team members.