For ladies of many ethnicities and origins, Urge creates pull-on clothing with handcrafted embroidery and enigmatic motifs. Their designs are distinctive as they offer affordability and outstanding aesthetically pleasing clothing.
The Challenge
The brand started in 2017 with the aim to rule the market in women's wear and accessories. They created their website on WordPress. They stayed focused on four categories, with further sections in each. Embroidered, stitched, unstitched, 2-piece, 3-piece, shirt piece, and accessories. The variety was vast but online sales were limited. The era of Covid-19 took over the fashion trends and selling techniques of the market and E-commerce magic spread across the globe. The brand joined us in March 2023 to settle its sales and capture the online market. Their ad spending was high, sales were limited, and the ROI was lower than the competitors'. Their approaches in digital marketing were immature as they did not incorporate the funnel strategy of the social media realm. The website needed to be shifted to Shopify - the lead E-Com platform to grab the online market.
